Local search marketing wiki! Brought to you by KickZip. First things first. What is local search marketing? It works kind of like this. Let's say you own a hair salon in Miami FL. There are hundreds, maybe even thousands of people out there searching for terms related to your hair salon shop in Google. They may type in "hair shops Miami" or "hair salon in miami florida", there are many scenarios. But the idea is, wouldn't you like your hair salon business listing to rank first for these terms? Of course! Because if they call or visit your business you just converted an online customer into a real customer offline. That's what local search is, and KickZip can help you.